Learn how synthetic populations disrupt traditional focus groups. Discover Verve's People Models and run predictive brand simulations today.

Genome editing lets scientists rewrite DNA, the instruction manual inside every living cell, with a precision that was unthinkable a generation ago. Technologies such as CRISPR have made this almost ...

For nearly 50 years, scientists have suspected that microscopic marine plankton play a role in cloud formation over the oceans. Now, an experiment led by the University of Helsinki suggests that it ...

Xizhe Zhang is a professor working across computer science and medicine at the Affiliated Brain Hospital of Nanjing Medical University and the School of Biomedical Engineering and Informatics, Nanjing ...

Author Jeremy Lent argues that human society runs on a flawed, exploitative worldview—and that embracing interconnectedness could enable a more sustainable future ...