Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, who have drawn an engaged following for their relatable storytelling, ...

All right. Thank you, everybody. For our next session, I'm very happy to welcome back e.l.f. Beauty to the conference. And with us our Chairman and Chief Executive Officer, Tarang Amin. Thank you, ...

In this video I’m answering a comment asking about my lip gloss and sharing my go to lip combo. I start by moisturizing with ...

Learn the tips and tricks behind this iconic, shimmery makeup look. Héctor Espinal uses Fenty Beauty's Souffle Cream Bronzer, ...

After finding success with cosmetics and skin care, e.l.f. Beauty (ELF) is moving in on another lucrative segment by offering haircare products with the help of the poster child for bad hair days… ...

Eyes, lips, face, and… strands? Elf Beauty is launching haircare, marking the brand’s first category expansion after its official skincare rollout in June 2022. The initial launch consists of six ...

Pick one that works for your skin type, mist it on, and call it a day. Then, during a Beauty Aisle interview, makeup artist ...

The former businessman opened up about his religious journey in his first interview since officially becoming a Catholic priest ...

Scott Vincent Borba was an accomplished business leader, making millions after he co-founded e.l.f. Cosmetics. Then he left ...

Beautyblender’s humble pink sponge — straightforward in its use, simple in design — is an unlikely revolutionary. The egg-shaped applicator transformed how foundation is applied, and has sold over 50 ...

“Eyes, lips, face,” and now hair? That’s right, e.l.f. beauty has officially made its first foray into haircare, making the brand one step closer to taking over the drugstore aisle in its entirety.