Norway striker Erling Haaland is a prominent figure at the 2026 World Cup. Haaland has gained social media fame through viral ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Cole Palmer starred prominently in Nike’s blockbuster World Cup advert despite not being selected for the tournament. The Chelsea star was one of a cluster of big names to be omitted by England ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Would it be a World Cup without a Nike advert to go along with it? From the 1996 ‘Match in Hell’, to the 1998 Brazil squad skilfully playing their way through an airport, to a run of adverts featuring ...

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, ...

While official FIFA World Cup sponsorships cost millions, Nike and Apple have masterfully captured attention without paying rights fees. Nike's 'Risk Everything' campaign in 2014 leveraged speed and ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

The American sportswear giant presented its financial results this week. Despite marketing efforts for the 2026 World Cup, ...

The US national soccer team navigated the early stages of the World Cup wearing their customary Nike kits, a partnership spanning thirty years. In the stands, numerous supporters opted instead for ...