The algorithm is considered the main engine behind TikTok's global popularity. But what is so special about it? A recent Reuters report breaks down a few key findings.

AI is everywhere, yet many feel anxious using it. This resistance stems from psychology, not just technology. Because ...

Meta's Reels began as a hasty response to TikTok's viral dominance. Five years later, the company's short-form video product has become one of its most significant ...

Instagram has introduced a tool that gives users more visibility and control over the recommendations they see on the platform, beginning with the Reels feed. The feature, Your Algorithm, is among the ...

Oracle and other investors have a deal with TikTok parent ByteDance to own the video app's U.S. operations. But we don't know ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

CPG is no longer just a business of labels on shelves. It is a system of learning, prediction and responsive action that ...

TikTok has quietly evolved into a major shopping platform in the US, as TikTok Shop scales fast, onboards big brands and ...

ByteDance’s TikTok US joint venture may avert a ban, but control of its recommendation algorithm remains unclear, with ...

(THE CONVERSATION) Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald Trump announced a ...