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Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, ...

TikTok Shop hit nearly $16B in US sales. Now the app adds hotel bookings, fintech licences, a World Cup hub, and games as it chases the super app model.

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TikTokWiz, a TikTok Shop and social commerce consulting firm, announced its acceptance into the TikTok Shop Partner Program, joining a limited group of agencies recognized directly by the platform.