The Socceroos’ defensive approach ended their World Cup dreams. They have some tough decisions to make

The 2026 World Cup has left Australia with a young group of players who will improve and grow in stature – but there are ...

In 2006, Nike lost Lionel Messi after a reported fallout with his dad; Today, he has become Adidas' biggest football icon

Lionel Messi has spent almost two decades with Adidas, making the partnership one of the most recognisable in football. From ...
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Adidas spins lore and 90s nostalgia in 2026 World Cup campaign — vote now

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...
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McDonald's unites soccer icons and legendary characters for World Cup ad — vote now

McDonald's celebrates the 2026 World Cup with a star-studded commercial featuring David Beckham, Lamine Yamal, Christian ...

The 10 Smartest Marketing Moves Of The 2026 World Cup So Far

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...
New York MagazineOpinion

Actually, the World Cup Should Have Even More Teams

Last week, FIFA announced that the 2026 World Cup had already broken the all-time attendance record for the tournament.