Last week, FIFA announced that the 2026 World Cup had already broken the all-time attendance record for the tournament.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

After the 2022 World Cup was awarded to Qatar, the US launched a legal offensive against several FIFA members before securing the co-hosting of the 2026 tournament. This is the story of the rise of ...

This article was originally published on June 5, 2026 and is being re-published ahead of the 1,000th men’s World Cup game, which is between Tunisia and Japan on June 20 (June 21 in the UK). A thousand ...

Victoria Beckham has seemingly responded to her son, Brooklyn Beckham’s snub with her latest appearance at the dramatic 2026 ...

Several of the 23 players made the natural progression into the coaching or the media post their playing days. Get all the latest football news, highlights and analysis delivered straight to your ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...