YouTube Courts Advertisers By Opening Up More Direct Routes To Creators

"Creator marketing is at an inflection point," declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube at a presentation ...

Kalshi and Polymarket are using influencers to lure in the 50% who don’t bet on sports gambling sites: women

Prediction markets like Kalshi and Polymarket have shifted their business model to lure in younger women through a network of ...
Pitch on Net

YouTube introduces 30-second non-skippable ads on connected TVs to boost brand impact

Brands now have a longer creative window to deliver fuller brand narratives in an environment where viewers are typically engaged with longer-form content As viewing habits continue shifting to the ...
The New York Times

The Age of Eerie A.I. Political Ads Is Here

Weird voice-overs. Fake images of politicians. Scenes that seem real until you look closely. The A.I. era of campaign advertising seems to be upon us — and it’s a pretty fast-moving and complex ...
9to5google

YouTube has launched 30-second unskippable TV ads – what will you do? [Poll]

Google says that its new 30-second ad format for YouTube is now available, but only on TVs. YouTube has become increasingly popular on TVs in recent years, with Google now delivering a new ad format ...