Houston football is coming off an impressive 10-win season in 2025, but how do they measure of to the top teams in the conference such as Texas Tech and BYU?

When World Cup season descends upon soccer-mad Brazil, green and yellow banners decorate restaurants, bars and apartment ...

Even after the House vs. NCAA case brought revenue sharing to college athletics, there are still major issues that need to be ...

While my methods are admittedly deeply unscientific, I’d estimate that 75 percent of Wisconsin Badgers fans either actively dislike the Shawn Eichorst hire or are at least unimpressed, while 25 ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

This wasn't supposed to be a story about institutional tension, but it became an unavoidable topic as questions were asked This wasn't supposed to be a story about institutional tension. It began with ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

Rival Michigan State recently announced that it will be adding sponsorship patches to its football jerseys, earning derision from Michigan football fans in the process. However, it appears that the ...

Michigan athletic director Warde Manuel, in a letter sent to Michigan fans Thursday, broached the subject of Michigan Stadium advertising.

In one of the more shocking pieces of news to hit the northeast high school football scene, one of Delaware's top football programs will not compete during the 2026 season. Caravel High School has ...

Electronic Arts announced the launch of a new brand on Monday, but it's not one you're likely to get excited about. EA Advertising is "a new platform transforming how brands connect with audiences ...

Over the past 48 hours, the Texas Tech Red Raiders football program and the university have been the target of a litany of vitriol over the Brendan Sorsby ruling. And I would be foolish to ignore what ...