Even after the House vs. NCAA case brought revenue sharing to college athletics, there are still major issues that need to be ...

While my methods are admittedly deeply unscientific, I’d estimate that 75 percent of Wisconsin Badgers fans either actively dislike the Shawn Eichorst hire or are at least unimpressed, while 25 ...

In May 1995, a supporters group associated with the English football club Stoke City FC launched a campaign demanding wholesale changes to their beloved team. At the time, Stoke City played in ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please ...

Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.

An advertising watchdog escalated its review of Kalshi after the prediction market platform declined to participate in an inquiry into influencer disclosure practices. Update (June 10, 6:15 pm UTC): ...

HARTFORD, Conn. (WFSB) - Advocates will be in Hartford on Friday to highlight a bill that aims to protect young people from sports betting ads. The measure could ban social media companies from ...

The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming. Cord-cutting isn’t the only motivator marketers ...

The future of college athletics is extremely uncertain, and Congress is trying to step in with federal legislation. Sen. Ted Cruz (R, Texas) and Sen. Maria Cantwell, (D, Wash.) introduced the Protect ...

Add Us On GoogleAdd as a preferred source on Google WASHINGTON (WNDU) - Notre Dame Athletic Director Pete Bevacqua testified before the Senate Commerce Committee on Wednesday at a hearing on the ...