DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the ...

AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Over 40% of security leaders say their pentest results are invalid by the time reports arrive, according to Horizon3.ai research based on 50,000 penetration tests in 2024. Meanwhile, 89% of ...

Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data.

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has ...