Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.6K views9 months ago
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
101.1K views9 months ago
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Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
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Marketing Unfiltered on Instagram: "A boy uses Coca-Cola cans just to reach his true prize—Pepsi! Clever, cheeky, and unforgettable, this ad proves sometimes the extra effort is totally worth it. #Pepsi #WorthEveryStep #CokeVsPepsi #IconicAds #FunnyCommercial #ViralMarketing #ClassicPepsi"
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Iconic World Records on Instagram: "One of the most iconic commercial ad of all time. The Pepsi commercial featuring Britney Spears, Beyoncé, and Pink aired in 2004. The commercial, titled "We Will Rock You," was a major event, featuring the three pop stars as gladiators who refuse to fight and instead perform a cover of Queen's iconic song. It was part of Pepsi's "Dare for More" campaign and quickly became one of the most talked-about commercials of all time. The commercial was directed by Tars
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@mad.ad.project on Instagram: "Pepsi vs Coca-Cola: “Boy on the Bench” (1995) In the mid-90s, Pepsi released one of the most famous competitive commercials ever made. A boy buys two cans of Coca-Cola — not to drink them, but to use them as stepping stools… so he can reach the Pepsi button on the vending machine. A simple, clever idea that instantly went viral long before social media existed — and became a legendary moment in the history of brand rivalry. Credits: Client — Pepsi Agency — BBDO (ru
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MarketingTinder on Instagram: "A boy uses Coca-Cola cans just to reach his true prize—Pepsi! Clever, cheeky, and unforgettable, this ad proves sometimes the extra effort is totally worth it. #Pepsi #WorthEveryStep #CokeVsPepsi #IconicAds #FunnyCommercial #ViralMarketing #ClassicPepsi"
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